Russ-Bank announces the change of its official corporate name to Rosgosstrakh Bank (OJSC). On September 6, 2011 the bank received the registered edition of its charter and a general license for the conduct of banking operations with the indication of the new corporate name.
“The renaming procedure will not entail any changes in the lending institution’s rights or obligations to its customers," the bank said in a press release.
As part of the rebranding campaign the plan is to change the visual image of the bank’s offices, its corporate style, presentation materials and the web site. The bank’s new logo is the heading “Rosgosstrakh Bank” written with the company typeface in vinous colors with a golden plus in the center.
The replacement of outdoor signs at the bank’s divisions will begin this autumn all across Russia and is planned to be complete by the end of the year. An image-related advertising campaign will start in October and a new web site will be launched. Since November 2011 the bank’s new logo will appear on plastic cards (cards with the previous logo will remain valid until expiration regardless of the logo showed on them). The entire range of work to be performed as part of the rebranding campaign is planned to be finished until the beginning of 2012.
