Egor Altman has been appointed senior vice president for external communications in order to strengthen the bank’s management team, the lending institution said in a press release on Tuesday.
In this capacity he will oversee the strategic planning of the bank’s marketing and PR policies. The executive’s primary objective in the near term will be to forge an efficient division at the bank that will be responsible for integrated marketing communications, which is required to execute strategic targets set for the management team by the new shareholders.
“We hope Egor Altman’s expertise in marketing and PR will be valuable for the bank at a new development stage, will help efficiently attain goals set, while the creative approach towards the bank’s marketing strategy will arouse attention of a wide group of potential retail and corporate customers," noted Sergei Mastyugin, one of Investbank’s major shareholders.
Investbank OJSC is a private bank operating a wide network, which turned federal after taking over Moscow-based Conversbank, Ekaterinburg-headquartered Grancobank and Voronezhprombank. The bank’s primary areas of business are lending and cash settlement services rendered to commercial entities, retail deposits and currency operations. The bank’s major shareholders are TradeImpex LLC (19.99%) Dent Stil LLC (19%), Company Martis LLC (17.70%), Academgroup CJSC (13%), Reha Holdings Limited (12.23%), Paritet Invest LLC (6.26%) and Investpromalliance CJSC (5.85%). The lender’s primary beneficial owners are Sergei Mastyugin, Natalia Glukhova, Elena Golub, Vitaly Goncharov, Norwegian citizen Hans Yukum Horn and Sergei Zadirko.
As Banki.ru data show, as of August 1, 2012 the lending institution’s net assets totaled Rub 49.84 bln (No. 90 in Russia), capital (calculated in line with CBR requirements) came to Rub 6.30 bln, the credit portfolio totaled Rub 31.03 bln and obligations to households equaled Rub 35.78 bln.
